A/W 16 : HYGGE
TRENDS & THE HYGGE STORY
Every buying season, we make our pick and place orders at trade fairs on the basis of gut feel. So, on that basis, Homer's 2016 Autumn/Winter is woolly: lambswool throws; lambswool socks; lambswool dusters; and wee lambs for little ones to cuddle. Talking about keeping warm, there’s a lovely Danish word being bandied about – Hygge – loosely translates to a cosy, happy feeling, being with friends, eating cake and lighting candles. Sounds very Homerish.
The 70's vibe is strong this season, with a strong Scandi influence - cleaner lines and warm (reclaimed) teak used in furniture making. The principle now, more than ever, is considered purchase - "buy less/buy better" We are especially pleased with our new coffee, occasional and dining tables - online photos and dimensions are work-in-progress. Watch this space or pay us a visit to get in there first!
The motifs for seasonal decorations are cheery robins, gingerbread men, mushrooms, fir trees and simple stars. Materials are natural wood, antiqued glass, hammered copper, and wool-felt. We aim to get our Christmas stock on display by next weekend - a mammoth task but you've been determinedly asking!
For soft furnishings, we have commissioned more 'Folklore' fairisle blankets and bolster cushions from Scottish designers Eribe, plus antiqued velvet cushions in muted greys, indigo blues and heathery pinks from our Dutch suppliers. We continue to receive fresh orders of McNutt throws, to keep up with the rate of consumer attrition, and the sheep fleeces are back.
To encourage you to put your feet up, we’re doing a Hygge special on tweed pouffes if you mention this page of the style journal - a free copy of the Little book of Hygge (RP £10)